Macro environmental analysis of the indian fmcg market

In order to enhance product visibility in the market, packaging has emerged as a unique tool to create a direct impact on consumer perception about the corresponding product.

FMCG Packaging Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020

This research report presents a comprehensive assessment of the FMCG market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology.

The demand for packaging in recent years is being recognized across the emerging markets with developed markets retaining their market share with a modest growth. Nowadays, the marketing environment has become competitive and complex.

Packaging in the FMCG sector accounts for a large share in the material cost involved in developing a finished product. Packaging allows effective communication between consumers and brand owners through graphics, colours, images, product information and logos.

This is due to inclusion of modern marketing tools such as packaging, branding and other aspects at a large scale as compared to basic marketing techniques. Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product.

Shift in global buying patterns of consumers coupled with a surge for value-added products has led to an increase in consumer willingness for premium products.

This leads to less entry barriers for new entrants in this market. This serves as an important medium for communication and a tool for companies to distinguish product appearance from that of their rivals.

Thus companies at a global level are developing innovative packaging solutions to minimize the operational cost.

It provides analysis and information by categories such as packaging type, end-user industries and geographies. They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc.

This has led to differentiated packaging which indirectly affects manufacturers. Request Advisory Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves.

However, demand from emerging markets is expected to record a double-digit growth in the next five to six years. The FMCG packaging market is highly fragmented when analysed from the supply side perspective with less number of companies having a substantial share in the total market.

Factors such as increasing middle-class population in developing countries, changing consumer lifestyles and technological advancements to develop eco-friendly packaged products are expected to drive the demand for FMCG packaging in the near future. However, compliance of stringent environmental regulations related to packaging is a key factor restraining the market growth.

Creation of new materials with the help of sustainable packaging to offer efficient designs is a key trend driving the FMCG packaging market. Report covers exhaustive analysis on Market Segments. FMCG packaging serves end-user industries, such as food, beverages, healthcare, cosmetics and others.

In the fast-moving consumer goods FMCG sector, packaging plays a key role in affecting consumer choice and thus an important factor in point-of-purchase decisions. The FMCG packaging market is segmented on the basis of packaging type and end-user industries.

Furthermore, changing consumer lifestyles support the demand for varied consumer products which is expected to enhance the growth of this market. These packaging materials face challenges due to sourcing based on parameters like health consciousness, mobility and consumerism in pharmaceutical and health products.

Thus, to target the consumer spending for packaging, companies are focusing on developing attractive packaging products.

However, skilled labour, equipment and machinery are identified as barriers for a sustainable growth in the near future.

The various types of packaging materials based on the type of product include protective packaging, flexible packaging, paper-based packaging, rigid plastic packaging, custom packaging and others.Environmental Analysis of FMCG Industry Macro Environmental Analysis.

1. Demographic Environment – Population growth has a positive impact on. “Indian FMCG Market ” offers an overview of FMCG market in India. Indian consumers The fast-moving consumer goods (FMCG) sector is an important contributor to India’s. due to the macro-economic factors such as improving demographics, rising disposable income, expansion.

Macro Environmental Analysis of the Indian FMCG Market The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact.


FMCG Packaging Market: Global Industry Analysis, Size, Share, Growth and Forecast to by FMI. Sep 02,  · The researcher said an analysis of growth among FMCG manufacturers with more than Rs crore annual turnover suggest that innine among 10 fastest growing companies were of Indian origin.

6 things about today’s market: RIL’s downturn; 51 stocks readying to fall. Environmental Analysis of FMCG Industry Macro Environmental Analysis 1.

Demographic Environment Environment – – Population growth has a positive impact on FMCG industry as it creates more and more demand for FMCG industry products.

Macro environmental analysis of the indian fmcg market
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